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Title:
Ebook Publishing Success: How Anyone Can Write, Compile and Sell Ebooks on the Internet
Review:
A glance at the Bibliography of Kingsley Oghojafor's recently
published text on e-books reveals the author's intended audience. With
titles such as "How to Become an Information Millionaire" and "How to
Literally Triple Your Online Sales...Overnight!" it's clear that Mr.
Oghojafor is keen to appeal to those drawn to the Internet in the
misguided belief that merely attending the party can guarantee wealth
and success. Literally, indeed.
A number of the other titles listed could have been alternatives for
the book under review. ("How to Create, Promote and Sell an E-book on
the Internet" anyone?) The author has obviously read widely in the
literature of e-book publishing and has published seven of his own.
This book is therefore a distillation of his knowledge and practical
experience. There is, however, no avoiding the paradox that a text on
the subject of writing and publishing an e-book is delivered as a
bound paperback, at once quite short and very expensive.
Yet, for all that, the book is a clear enough instruction manual on
how to publish an e-book, covering everything you'll need to take you
from conception to selling. After a brief and possibly redundant first
chapter explaining what e-books are and why the author thinks they're
important (which boils down to the fact that "they have now made it
possible for anyone to write and self-publish a book within a short
time"), the book falls naturally into two parts. The first (chapters
2 to 8) covers choosing the subject of your e-book, how to go about
the task of writing it, and the mechanics of actually compiling your
treasured prose into one of a number of e-book formats. The second
part (chapters 9 to 18) examines the mechanics of marketing and
selling the finished product, from getting it onto the Internet to
promoting it via both your own web site and those of others.
The book is an easy read. The sections are short, the instructions
clear, and the author's simple prose style allows no stylistic
flourish ever to stand between the reader and the author's message.
Here, for instance, is Mr. Oghojafor introducing the topic of e-book
compilers: "With your information well-written and structured, it is
now time to compile all of it into an e-book. To be able to do this,
however, you will need an e-book compiler. Without e-book compilers
you would not be able to compile all the information you have prepared
into a single file that can now be viewed as an e-book". No room for
misunderstanding there.
By far the most interesting chapters are those covering the promotion
of your completed e-book. This is an education into the ways of
Internet marketing, with its autoresponders and affiliate programmes.
There is also some very useful information on search engine rankings
and article directories. However, this book is a very expensive route
to such knowledge.
Free Pint Reviewer:
Graham Stewart is a freelance writer with a sordid past in IT
development. His client list includes Reuters, Vodafone, Microsoft,
and Citrix. In his spare time he works as an editor for the technical
podcasting site at <http://www.itconversations.com>. His personal blog
can be found at <http://wotiwrote.transmega.co.uk>.
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