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Home > Bookshelf > Marketing

Duct Tape Marketing

Title:
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Book published March 2007

Find out more:
If you work or own a small businesses, or operate a service-related unit within a larger organisation, you'll find the practical advice in "Duct Tape Marketing" of immense value.more ...

Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Title:
Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Book published March 2004

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The text is clearly written and easy to follow - perfect for a beginner in search marketing. It is also suitable for anybody with experience of search marketing.more ...

About Face 2.0: The Essentials of Interaction Design

Title:
About Face 2.0: The Essentials of Interaction Design
Book published April 2003

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For those considering a career in usability or interaction design this is, fairly obviously, a must-read. more ...

Winning E-Brand Strategies

Title:
Winning E-Brand Strategies
Book published January 2003

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The information on planning and developing an online presence, including a niche market and strong brand, is useful ... more ...

Domain Names - A Practical Guide

Title:
Domain Names - A Practical Guide
Book published June 2002

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On the bottom of the book's front cover are three words "accuracy, clarity, value", which sum up this text perfectly. more ...

Getting and Staying Noticed on the Web: Your Web Promotion Questions Answered

Title:
Getting and Staying Noticed on the Web: Your Web Promotion Questions Answered
Book published July 2002

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... useful for anyone thinking of setting up an Internet site. more ...

Marketing Concepts for Libraries and Information Services

Title:
Marketing Concepts for Libraries and Information Services
Book published April 2002

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... a good, well-researched book, presented suitably to the chosen audience ... more ...

Developing Online Content

Title:
Developing Online Content: The Principles of Writing and Editing for the Web
Book published February 2002

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... valuable to professional writers/editors relatively new to web content, and designers and producers who want to understand more about working with text ... more ...

Complete Guide to Internet Publicity

Title:
Complete Guide to Internet Publicity
Book published February 2002

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... recommended to anyone planning a major Internet-based publicity campaign ... more ...

Small Business Websites that Work

Title:
Small Business Websites that Work: Get Online to Grow Your Company
Book published August 2001

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... a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success. more ...

The Information Professional's Guide to Career Development Online

Title:
The Information Professional's Guide to Career Development Online
Book published January 2002

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... useful for all information professionals regardless of where they are on the career spectrum. more ...

Revenge of Brand X

Title:
Revenge of Brand X

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One for the bookcase, not under the monitor! more ...

Information Marketing

Title:
Information Marketing
Book published June 2001

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... a worthy addition to every reference shelf ... more ...

The Non-Designer's Web Book

Title:
The Non-Designer's Web Book
Book published September 2000

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... clearly and precisely deals with every aspect of web design ... more ...

Marketing on the Internet

Title:
Dan Janal's Guide to Marketing on the Internet
Book published January 2000

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... a comprehensive, but clear and non-technical breakdown of online marketing strategy ... more ...

WWW Marketing

Title:
World Wide Web Marketing (2nd Ed)
Book published October 1998

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... testament to Jim Sterne's knowledge of his subject ... more ...

Poor Richard

Title:
Poor Richard's Internet Marketing and Promotions
Book published October 1999

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... the most comprehensive and readable companion in the tricky field of online promotion ... more ...

Advertising on the Internet

Title:
Advertising on the Internet
Book published July 1997

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A popular book for anyone involved in advertising on the Web ... more ...

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