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Title:
Poor Richard's Internet Marketing and Promotions
Review:
If you were to ask me to tell you about Internet promotion
then I'd probably politely invite you to do your own homework. The skills of
creating and marketing a successful Web site are always self-taught, and they
involve reading loads of magazines, email newsletters and scanning hundreds of
discussion postings. If you put in the work and commitment, then over time you
will find yourself with a Web site which is very popular and achieves your
objectives ... although you can't quite remember all the methods and tricks you
used to get there.
Well, I have discovered a book (and not before time) which
I believe is the most comprehensive and readable companion in the tricky field
of online promotion. How I wish I'd had it two years ago at the birth of Free
Pint, with sections on everything, including site creation, selling, search
engines, how to locate your audience, advertising, affiliate programs, tracking
results, using email, reaching journalists, real-world promotions ... in fact
the table of contents runs to 12 pages (I kid ye not).
Now, you may have gathered that I quite like this book.
Maybe I'm biased because the author seems to have taken a similar path to me in
finding out what works and what doesn't. Sometimes whilst reading I would
question a suggestion, however the author somehow manages to read your mind and
puts it at ease in the next paragraph.
So, what do other people think? Well, these Americans are
much better than we British at blowing our own trumpets, and as soon as you
open the book there are five pages of compliments for Peter Kent's earlier
books (and justifiably so it appears). OK, so what are customers saying at
Amazon.co.uk and Amazon.com ... they all love it.
Therefore, I have no hesitation in saying that if you have
are trying to promote "Yourself, Your Business and Your Ideas Online"
(as the strapline says) then you could do little better than to read all 400
pages of this super guide to Internet marketing.
Related Free Pint links:
Internet
marketing and advertising books on the Free Pint Bookshelf
Links
to previous articles on Web marketing in the Free Pint Guide
Free Pint Reviewer:
William Hann is founder and Managing Editor of Free Pint.
Purchase options:
Readers Comments:
"I was prompted to read this book by the review in Free Pint and found it really excellent." Tom Szczepanik
- Have you read this book?
- What did you think?
Let us know your thoughts and we'll post them above ...
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