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Home / Exchange / Effective Writing

Free Pint Effective Writing Exchange

Whether you're in charge of websites, internal communications, newsletters, or all these and more, your information has to fight harder than ever to get its readers' attention. If it's well-written, people are more likely to read it and to come back for more.

This session equiped delegates with practical principles and guidelines for making online publications more effective through good writing.

The Effective Writing Exchange covered:

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Paul Waddington

	The principles of good business writing - how to ensure that copy is effective
	Using storytelling - techniques to create compelling copy
	Writing for the web - dealing with the strengths and weakness of the online medium
	Writing for newsletters - how to build readership through good writing
	Managing writing - build and managing style guides and an editorial process

Delegates received a checklist of the key points covered in the session, along with a free copy of 'The A-Z of Plain Text'.

Paul Waddington is a co-founder of Plain Text, a business writing agency that works in the information, technology and media industries. He worked in the information industry for 15 years, at Reuters and the Financial Times, before establishing Plain Text in 2001. Plain Text has run successful writing training sessions for blue-chip companies and professional bodies.

Details

  Location: Free Pint's Offices in West London

  Date: Thursday 7th November 2002, 2.00pm to 5.00pm

  Refreshments: Afternoon refreshments were provided

  Cost: Ł145 plus VAT.

  Numbers: Limited

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