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Marketing information classification

Author:

Lisa Tyler

Date:

Wednesday, 27th Jun 2001 12:51

Views:

2,619 (excluding Digests and RSS feeds)

URL:

http://www.freepint.com/go/b10787

Can anyone advise me on a simple method of classifying general business and marketing information for an SME. It would be helpful if there was something that reflected a traditional marketing information system (MkIS) that could be applied to hard copy data and electronic storage of info. This would cover external marketing intelligence, competitor info etc, as well as internal marketing-related info and resources.

If there's an off-the-shelf package that works on mac and pc, that can be tailored to the needs of an SME, that would be even better. Thanks, Lisa

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Author

Date

	Marketing information classification
	Can anyone advise me on a simple method of classifying general business and marketing information for an SME. It would ...

Lisa Tyler

27/06/01 12:51

10787

	Re: Marketing information classification
	Hi Lisa I'm not quite sure what you are looking for as there a number of ways that you could classify ...

Arthur Weiss

29/06/01 12:00

10854

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