I need help locating an article or website I once visited which explained the "bubble theory of Marketing to babyboomer". It had a graphic that used a garden hose as indicative of demand. The bubble is the baby boomers need and demands as they travel down the hose in relation to age as to what they want. It showed that if you had a product that those on the front side (older boomers) wanted the demand for the product would rise (price) as you got to the fattest part. It indicated that if you had the product and marketed it early in the bubble your product's demand would grow expotetially. If however you brought your product in after the fat part of the bubble had past failure was almost a given. What I need help in is finding this site, or others papers or books that illustrate thories like it. Any help will be appreciated.
Rich Donohue
I need help locating an article or website I once visited which explained the "bubble theory of Marketing to babyboomer". ...
Rich Donohue
18/08/01 12:56
12095
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