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| Start New | Message Index | Flat View |
| Holding company branding |
| Author: | RM |
| Date: | Tuesday, 28th Aug 2001 09:12 |
| Views: | 2,287 (excluding Digests and RSS feeds) |
| Category: | Company, Industry, Country and Product Research | | URL: | http://www.freepint.com/go/b12367 |
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Hi I am doing some research into the best way to brand and create a comms plan for a holding company that has acquired and merged other companies through out the UK, some are own branded others have retained their original branding and their are reasons for and against creating a single brand. Does anybody know of any books or case studies that could help. |
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| Start New | |
| Topic |
Author |
Date |
ID |
 | Holding company branding | | Hi I am doing some research into the best way to brand and create a comms plan for a holding ... |
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RM |
28/08/01 09:12 |
12367 |
 | Re: Holding company branding | | I found an article on brand consolidation after mergers and acquisitions in the McKinsey Quarterly here:
http://www.mckinseyquarterly.com/article_page.asp?tk=132190:253:16&ar=253&L2=16&L3=14
but you may need to ... |
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Mary Wood |
31/08/01 09:33 |
12467 |
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rachel |
02/09/01 15:12 |
12492 |
Please note: The reply form is not showing because the posting is older than six months or the thread is locked. Please start a new topic or contact the forum administrator.
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