FreePint: Join
Join FreePint and receive the Newsletter every two weeks for free.
Join now »
|
My Account »
|
|
If you find FreePint useful, please supply
a testimonial »
|
|
FreePint Family:
Monthly magazine reviewing business information products »
Articles, tools, and a monthly magazine, to give you practical help with information skills »
Recruit for information-related roles, or find your next challenge. »
Daily update of web-based resources »
Daily update of free, full-text reports »
|
|
|
|
Home > Forum > Bar > Message |
|
|
Join FreePint and receive the twice-weekly Bar Digest and twice-monthly tip-packed Newsletter. It's free. [ more ]
|
|
|
|
The FreePint Bar is generously sponsored by Dow Jones Factiva.
|
|
|
| Start New | Message Index | Flat View |
| CRM |
| Author: | kirsten williamson |
| Date: | Wednesday, 7th Nov 2001 21:34 |
| Views: | 2,430 (excluding Digests and RSS feeds) |
| URL: | http://www.freepint.com/go/b13831 |
|
I want to read up on customer service, relationship marketing and customer relationship management - anyone read any good books on these subjects that they could recommend?
thanks, kirsten |
|
| Start New | |
| Topic |
Author |
Date |
ID |
 | CRM | | I want to read up on customer service, relationship marketing and customer relationship management - anyone read any good books ... |
|
kirsten williamson |
07/11/01 21:34 |
13831 |
 | Re: CRM | | Kirsten, I'll be happy to talk further with you re: the CRM speech in Portugal. I"ve written a book ... |
|
Richard Gerson, Ph.D. |
08/04/02 22:18 |
17016 |
| | Re: CRM | | There are two sites covering CRM (by which I assume you mean customer relationship management)
http://www.destinationcrm.com/
http://www.intelligentcrm.com/
Overview articles include:
What is ... |
|
Bonnie Hohhof |
16/11/01 17:25 |
14038 |
| | Re: CRM | | Kristen:
I work in a CRM project and have pursued CRM as a professional interest (as an extension of my knowledge ... |
|
J.B. Bryant |
15/11/01 21:14 |
14012 |
| | Re: CRM | | Kirsten,
The industry standard reference for CRM, eCRM and Direct Marketing is by Seth Godin called Permission Marketing - ISBN 0-684-85636-0.
Incidentally ... |
|
Dave Phillips |
14/11/01 14:17 |
13970 |
| | Re: CRM | | Kristen,
I have but together a little study on CRM for a mixed audience. I could send you the documents used ... |
|
Ava Rossi |
14/11/01 13:40 |
13967 |
| | Re: CRM | | Hi Kirsten
You could try the Chartered Institute of Marketing - I searched their site at http://www.cim.co.uk (shop | search books ... |
|
charlie elsey |
14/11/01 13:27 |
13965 |
| | Re: CRM | | Kirsten,
For Customer Service articles (don't know if any of these have written books), search on SERVQUAL; Zeithaml, Valarie; Berry, ... |
|
Warren Jeffries |
12/11/01 21:39 |
13928 |
| | Re: CRM | | Kirsten
We have some reading lists of recent books and articles in these areas on our web site.
Go to http://www.inst-mgt.org.uk/micweb/explorer/micweb4.htm, select ... |
|
Mary Wood |
12/11/01 14:35 |
13916 |
Please note: The reply form is not showing because the posting is older than six months or the thread is locked. Please start a new topic or contact the forum administrator.
|
|
