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Examples or information on narrow marketing focus

Author:

Tammy Wiebe

Date:

Monday, 10th Jun 2002 21:54

Views:

2,281 (excluding Digests and RSS feeds)

Category:

Company, Industry, Country and Product Research

URL:

http://www.freepint.com/go/b18153

I am looking for specific examples of companies where there ancillary business now accounts for more or a substantial amount of their business. I.e. I heard Harley Davidson now makes more money off its clothing line that it does its motorcycles.

I am also looking for any information on a narrow marketing focus that has resulted in a general increase in revenue across the board for a business. I.e. (I am making this one up) Tommy Hilfiger focuses all its advertising and marketing dollars on selling its jeans but the result is a net increase in all of its products (coats, sunglasses etc.)

Thanks and I am looking forward to any and all replies!

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	Examples or information on narrow marketing focus
	I am looking for specific examples of companies where there ancillary business now accounts for more or a substantial amount ...

Tammy Wiebe

10/06/02 21:54

18153

	Re: Examples or information on narrow marketing fo
	A couple of quick thoughts on your first point. I remember, way back, a report by the Monopolies Commision (as ...

Jason Crisp

12/06/02 11:10

18185

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