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Start New  |  Message Index    |  Flat View  
 DigBig
Author:Martin
Date:Thursday, 18th Mar 2004 09:24
Views:2,530 (excluding Digests and RSS feeds)
Category:Communications and Publishing
URL:http://www.freepint.com/go/b28059

Hi

many of you will be now be aware of the fantastic free service that William provides via his DigBig url shortening service (and I mean short!).

We often create links to important pieces of content on our website that are far too long to be incorporated effectively into an email. DigBig would of course be the ideal solution. (Yes, the database could be redesigned to produce shorter links but as with everything this is easier said than done).

What I would like to know is whether anyone has any thoughts or done any testing on whether using a DigBig link has an impact on clickthroughs. Where's the impact? Well, what I mean by this is that our normal website address would not be apparent anywhere in the link. Would this lead to a drop in clickthrough's due to a drop in trust, i.e. the link appears to be an unknown quantity.

I will already be doing the following:

- providing my full name and work contact details including a phone number within the body of the email

- providing a short explanation at the bottom of the email explaining what a DigBig link is and why it's needed (including a link to the DigBig site)

Any ideas?

Thanks

Martin

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Start New
Topic Author Date ID
  DigBig
Hi many of you will be now be aware of the fantastic free service that William provides via his DigBig url ...
Martin 18/03/04 09:24 28059
   Re: DigBig
I've also found myself less inclined to follow 'short' urls, such as those provided by Digbig or it's ilk, because ...
Andy Williamson 01/04/04 12:08 28237
    Re: DigBig
I use DigBig URLs in posts and emails all the time and I always make a point of describing where ...
Charles Wiggins 02/04/04 16:15 28274
    Re: DigBig
Just put a question mark at the end of the digbig url and then whatever info you want. For ...
Tom Szczepanik 02/04/04 12:43 28260
    Re: DigBig
Hi Andy Thanks for your thoughts and suggestion for DigBig. That's a nice idea about including part of the original domain name ...
William Hann 01/04/04 14:24 28239
   Re: DigBig
While I can not give any evidence of click-through impact, I can certainly say that not knowing what site the ...
John Stephens 24/03/04 13:51 28146
    Re: DigBig
Don't really see what the problem is. As someone who regularly uses Digbig when recommending sites to enquirers, ...
Mark Benjamin 07/04/04 17:52 28333

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