Whether you already have a web site or are in the process of
setting one up, keeping it in pristine condition and ensuring that your organisation
benefits to the full can drive you to distraction. Once it is operational it is all
to easy too easy to forget about it; but out of date pages and inaccurate
information are bad news! Karen Blakeman looks at how to painlessly manage the
process of keeping your web site up to date, how to identify key areas that can
drive your business forward, and how to encourage visitors to come back for more.
Organizer
Business Information Service, Manchester Business School
