As consumers we are subject to marketing messages almost constantly. Although many would prefer to never see
another advertisement again they are here to stay and are a part of our lives. Marketing could be defined as the creation of
a sales opportunity, which means that it creates a desire for the product, shows us why we should have something and why not
having it will be disadvantageous. So how do you apply these techniques to marketing learning? How do you change the learning
culture in your organisation so that learning is embraced wholeheartedly? How do you make learning a must have?
