The VRD conference explores all aspects of reference service in a broad range of contexts, including
libraries and information centers, government, business, education, and other industry sectors or organizations. The
theme of this year's conference, "Recognizing the Success of Reference," examines the challenges, accomplishments,
and perhaps pitfalls of integrating digital reference into the traditional reference environment. With technologies
such as SMS, Podcasting, voice over IP (VoIP), and more becoming increasingly mainstream, the potential
to provide instant, on-the-go reference is limitless. This event attracts an international audience of about 400-500
information professionals each year.