Internal communications is rapidly changing from an emerging discipline into a fully fledged
profession in its own right, but with that comes challenges. It is intuitive to claim that increased employee
engagement improves productivity, but can that actually be proved? And if it can be proved can you demonstrate that it
is the actions of you and your team that have brought about the change in attitudes?
This two-day event will enable you to explore the changing role of the internal communications professional and how
that role fits into and supports your organisation. You will leave this event with the tools to effectively measure
the impact you have on employees in your enterprise and accurately report changes to ensure maximum buy in from senior
managers.
At this event, learn how to:
Benchmark the effectiveness of your internal communications strategies
Discover new methodologies for measuring the impact ofyour actions
Market the internal communications function internally
Explore the role of the internal communicator
Understand how different organisations approach the challenge of employee engagement
Consider ways to improve staff surveys
Establish how to gain buy-in at all levels
Demonstrating the value of internal communications is difficult. The criteria are not always as easily measurable as
column inches in a magazine or increased sales but only by demonstrating your value can you achieve that all important
access to the board. This event will focus on giving you the tools to determine the impact of internal communication
activities within your organisation.Case studies, expert practitioner opinion and exciting roundtable discussions will
ensure that this will be the premier internal communications event of 2005.
For more information contact the Ark Group on 0044 (0)20 875 5910 or email events@ark-group.com
