Cabinet Office Minster, John Hutton, commented in the “Transformational Government” report on citizen-centred, shared services and IT professionalism in the public sector, that there is a need “to ensure government uses technology more effectively to deliver better services that are focussed on the needs of the customer." The challenges therein lies in integrating people, processes and systems to achieve a holistic approach and ultimately save money and deliver faster and better services for people.
Ark Group’s two-day conference on Delivering customer-centric services in the public sector has been designed to examine the steps that must be taken to implement effective systems, from getting organisation buy-in to using BPR to integrate systems to adopting channel strategies for delivery. This event will guide you through all stages of the CRM journey – from integrating systems and processes to implementing effective channel strategies. This is the only event which examines all the challenges involved from the strategy phase to inception to sustaining momentum of a project.
You will leave this conference with a clear understanding of how to:
Develop a customer service ethos throughout the organisation
Get senior management buy-in
Integrate CRM with existing systems
Develop an effective multi-channel approach
Get the most out of limited staff resources
What’s more you will also hear case-studies from the following organisations: London Borough of Lambeth ● Birmingham City Council ● Ashford Borough Council ● Islington Council ● IDeA ● Canterbury City Council ● Elmbridge Borough Council and many more!
Book before 16 December 2005 and you will receive a 10% discount. For more information or to register for this event please email events@ark-group.com or call: +44(0) 208 785 5910.
