FreePint Newsletter 205 - Consumer Intelligence, Trends
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FreePint
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ISSN 1460-7239 4th May 2006 No.205
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IN THIS ISSUE
-------------
EDITORIAL
MY FAVOURITE TIPPLES
By Eric Pozza
FREEPINT BAR
In Association with Factiva
a Dow Jones & Reuters Company
JINFO :: JOBS IN INFORMATION
Senior Financial Services Research Analyst
Corporate Analyst - UK Research
Strategic Analyst
TIPS ARTICLE
"Gleaning consumer intelligence from blogs and podcasts"
By Patrice K. Curtis
REVIEW
"Networks of Innovation: Change and Meaning
in the Age of the Internet"
Written by Ilkka Tuomi
Reviewed by Graham Stewart
FEATURE ARTICLE
"Trends in business information, provision and use"
By Pam Foster
EVENTS, GOLD AND FORTHCOMING ARTICLES
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*** VIP reviews Snapdata and Euromonitor ***
April's issue of VIP includes in-depth reviews of the market research
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EDITORIAL
By William Hann
I could sense from their unease how frustrated a nearby delegate had
become during a session on new technologies -- including podcasts,
wireless technologies and mobile devices -- at the recent AIIP
conference in Florida, USA . As soon as the
session ended, the person leapt up, raced to the front, and collared
the startled presenter with the demand: "How am I supposed to cope
with all this diversity?!".
It is indeed overwhelming to appreciate the relevance to your work of
all the diverse technologies and tools on the Internet. But it is
incredibly important (especially for independents and small
businesses) to grab the competitive advantages presented by making use
of these tools. Here at FreePint we're now making daily use of instant
messaging, Internet telephony, shared calendars and wikis. These tools
are helping us to collaborate with colleagues around the world -- for
example, our one-hour four-way Internet telephone conference call
yesterday, which was crystal clear, free, and incredibly useful to the
FreePint enhancements we're working on at the moment.
Of course, it's easier to make use of a tool if you have the right
equipment, such as a broadband connection. For instance, I now 'get'
Podcasts, after winning an iPod from Thomson Business Intelligence
at the AIIP conference;
thank you to them for such a generous prize. FreePint's sister company
Willco was also extremely honoured to receive the AIIP President's
Award, and we've made a selection of photos from the conference
available online .
Information work itself is becoming increasingly diverse too, which
was clearly evident from the 30-second 'elevator pitches' each
delegate gave at the AIIP conference. Not only a diversity of
geography and technical ability, but in the range of other skills on
which information work calls. Patrice Curtis' article in today's
FreePint describes how customer intelligence obtained from social
media uses many skills from investigative journalism, and applies them
in a new way to digital interactions and the e-paper trail they leave.
A knowledge of diverse sources is another key skill of information
work, and VIP's editor Pam Foster tells us today how free content is
causing ripples for those vendors who rely on traditional paid-for
business models.
Whatever kind it is -- people, technology, skills, sources --
diversity makes organisations strong, because it makes them more able
to cope with the changes that the Internet brings. You can see shifts
in social media as a threat, or you can find out a bit about the
technologies and harness them as practical tools to support you and
your organisation in an increasingly diverse work environment.
William Hann
Managing Editor and Founder, FreePint
e: william.hann@freepint.com
t: 0870 141 7474
i: +44 870 141 7474
FreePint is a Registered Trademark of Free Pint Limited (R) 1997-2006
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Blogs and Social Media Forum, 17 May 2006, Hilton London Metropole
Understanding the Impact of Blogs, Wikis and RSS.
Join the debate at the new conference from the organisers of Online
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MY FAVOURITE TIPPLES
By Eric Pozza
Web publishing can be surprisingly cheap and effective. These are key
services I use to publish Canberra Jazz (CJ) for a cost of only
USD 18pa :
* Open Source Web Design - over 1,500 open
source professional-quality web templates. I used Leaves by
Anthonyy for CJ.
* Bloglines - the hugely popular blog service
supports the CJBlog for reviews of concerts and other jottings, with
an Atom feed and ad-free publishing by FTP to my site.
* Feedigest - publish a single feed, or
your own selection of feeds, to a webpage using JavaScript or other.
Feedigest publishes CJNews, and a combined feed for CJNews and
CJBlog.
* Yahoo! Groups - create online communities
with mailing lists, databases, calendars and more. Public groups
include RSS feeds. YG supports both CJCommunity and CJNews.
* Doteasy - buy a domain name for $18pa and
you can mount your site at Doteasy. It's ad-free and cost-free for
smaller sites.
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Eric Pozza is a Librarian and jazz lover in Canberra, Australia.
Submit your top five Favourite Tipples. See the guidelines at
.
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FREEPINT BAR
In Association with Factiva
a Dow Jones & Reuters Company
It is difficult to know which postings to include in this Bar Summary
when there are so many choose from. If you would like to see a full
list of postings please visit the Bar Browser
, where you can browse by
category and/or date.
Starting with a couple of legal-related postings: How does one make
blog contributors aware that "they are consenting to having their
posts reproduced in some commercial form, e.g. that posts may be used
to form another work, and they are contributing freely?"
. Also, does an information and
advice service need professional indemnity insurance?
.
The latest issue of VIP has just been published. It reviews two market
research products - Snapshots and Euromonitor
. And VIP Eye No.56 considers VC
investments in social networking companies and the Web 2.0 'bubble'
.
Do you know of a PR agency that has experience/clients in
business/scientific information publishing?
. Or perhaps you can help with
information on the current and predicted future size of the digital
video industry? .
Fancy getting out and about? FreePint Events is full of international
information-related events, including the RFID Forum in Ontario,
Canada, and the BIALL Annual Conference 2006 in Brighton, UK, both
taking place on June 7th .
Can you help this FreePinter locate freelance law librarians/legal
researchers who might be interested in working for a Saudi firm who
are in the process of establishing a global database for Law
Librarians across the world? .
The first May issue of the Jinfo Newsletter is online and includes an
article entitled "Could Job-sharing be the Answer?" plus fourty four
of the latest information- related jobs
.
This periodicals librarian is considering switching subscription
vendors and would like to know if anyone has experience of using
EBSCO, Prenax, Huber and Lang Subscription Agency, InfoCandy or SWETS.
.
And, lastly: do you know of any software that may automate the process
of trawling the internet for government tender opportunities in the
police/military sector? ; Perhaps
you know of an alternative to the organisational tool 'Backpack'?
; Or maybe you are aware of an
online English-Italian-English glossary, which deals with
football/soccer? .
Penny Hann
Production Editor, FreePint
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The FreePint Bar is where you can get free help with your tricky
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Help with study for information-related courses is available at the
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Subscribe to the twice-weekly email digests at
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Senior Financial Services Research Analyst
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Recruiter: Glen Recruitment
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accurate compilation of corporate & industry sector intelligence.
Recruiter: Jones Lang LaSalle
Strategic Analyst
Strategy Analyst? Good knowledge of FMCG/retail industry?
Interesting well paid role available at leading accountancy firm.
Recruiter: Sue Hill Recruitment
[The above jobs are paid listings]
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TIPS ARTICLE
"Gleaning consumer intelligence from blogs and podcasts"
By Patrice K. Curtis
Introduction
------------
Blogs and podcasts provide intelligence for consumer trend monitoring.
In conjunction with your existing consumer intelligence (CI)
resources, social media can highlight significant issues that affect
your brands, identify competitor weaknesses, opportunities in the
marketplace and those specific to a brand. Monitoring blogs and
podcasts can help you develop actionable solutions to fuel your
organization.
Although social media includes blogs, podcasts, wikis and more, this
article will just explore the first two, and will demonstrate how
monitoring and analyzing what consumers create on blogs and podcasts
can enrich our understanding of their needs and desires, and thus
support our CI efforts. We will start with a brief explanation of
blogs and podcasts; identify a few tools that will ease monitoring
requirements; and conclude with a few ideas for analyzing blogs and
podcasts to identify consumer signals and trends.
Social Media Space
------------------
Your company may have a competitive intelligence system in place, but
now you need to incorporate online social media sources as well.
Social media - weblogs (blogs) and podcasts - provide a powerful peek
into the minds of consumers as content creators. Because of this, the
social media space represents a powerful resource in the search for
deep insights into consumers.
The term 'social media' refers to World Wide Web services that let
people collaborate and share content online. Blogs and podcasts are
popular services that now have millions of people sharing and
collaborating online, both for personal and professional use. Recent
FreePint articles have covered the technology underlying social media,
as well as some handy and informative applications of them [e.g.
]. Both have grown dramatically in
usage in the past two years. For example, there are currently an
estimated 6 million podcast listeners, and some observers believe that
number will swell to over 50 million by 2010.
Today, blogs and podcasts have grown to form the cornerstone of social
media. The power to create their own content has empowered consumers
of everything from designer purses and high-tech gadgets to
enterprise-wide IT solutions, to state their point of view
unequivocally and directly to anyone who will listen. And to guide
readers and listeners to those opinions, social media search engines
and content aggregators have sprung up, to make consumer-created
content (a subset of user-generated content) easier to find.
Emerging opportunities
----------------------
Consumer intelligence is both process and product. Social media are a
rich vein to mine for insight into what customers want and need, as
well as to understand how they behave. To turn this raw material into
decisions and actions, we need to be able to identify the social media
our customers are using, and then apply a set of tools and processes
to acquire and manage, over time, the abundant flow of information.
Strong intelligence products -- reports, graphs, presentations and the
like -- tell a story. Effective knowledge workers create order from
the chaotic, esoteric, and unrelated. Blogs and podcasts, if we listen
dispassionately and with an open mind, make our storytelling easier:
our intelligence products can incorporate stories pulled directly from
what consumers say, rather than strictly from what we observe.
A typical scenario I've encountered is a healthcare client who wants
to protect their brand and extend their reach within existing
shareholders. For example, in providing monitoring services for
hospitals, I have found that local and regional newspapers and TV
stations often play up relatively rare negative events, such as
lawsuits, parking problems, and noise issues. An occasional article
will be positive, perhaps discussing the availability of new
procedures and new medical equipment. But in monitoring blogs, I
discovered patient-driven stories: couples who had babies at a
hospital provided glowing stories, sometimes rich in detail about the
wonderful care mother and baby received during their stay. Patients
for other procedures provided insight as to what could be improved, in
an informative rather than accusatory tone. This feedback allowed
hospital executives to emphasize a different story when speaking with
their shareholders, and provided an opportunity to reach out to these
consumers who otherwise would have been unknown.
Even beyond the consumer's statement, social media give us information
about the information: who is participating in the discussion, for
instance, and what kind of vocabulary they use to express themselves.
Two examples of how the meta-information can enrich the overall
intelligence: Demographics and Language and vocabulary
Demographics
------------
Each social media website will appeal to a specific demographic, which
must be kept in mind when analyzing content creator activities. For
example, while there are certainly some 50-something grandmothers
uploading cell phone photos, most content creators of this sort will
be younger.
Language and vocabulary
-----------------------
Social media search engines provide important data through tag clouds
and through lists, such as the week's top ten tags and/or blogs. Tags
are words that content creators use to describe their works
; in effect, they are
keywords, guides that lead content users to the posts of content
creators. Analyzing tag clouds - groups of tags within content -
provides powerful insight into what blog and podcast content creators
and users are interested in. It's also important to note that a flurry
of activity (blog posts and discussion in podcasts) around an area of
interest can peak quickly; without ongoing monitoring you risk ending
up with a 'false positive' for a sustained trend.
Working backwards to characterise a community
---------------------------------------------
As with any audience-focused research initiative, it's critical to
understand the nature of the audience. Analysis of blogs, podcasts and
the data surrounding them is an excellent way to gain an understanding
of the individuals who use those particular nodes of social media, and
thus put the information into context.
Tag clouds, for example, can be used to build up a picture of the
demographics of particular sites. For example, if you look at the tag
cloud on del.icio.us you would see a heavy
weighting of technology-related words, such as: ajax, apple, css,
linux and Web 2.0. Knowing this helps you to analyze what type of
consumer uses that site, and correlate it to the site's popular tags.
Social media sites may also provide an analysis of their site users.
A number of options exist to analyze the podcast space. Podcast Alley
, for example, provides a Top Ten and
All-Time Most Popular list. Podzinger
provides lists of the Most
Listened to Podcasts, and Most Viewed Video Podcasts. Podcast.Net
is another good site to check.
BlogPulse provides some of the best tools to ferret out trends. You
can find trends created by BlogPulse Trends
or you can create your own
Trend Search . Daypop provides a
variety of statistics related to specific blog URLs. The statistics
includes Word Bursts and Top Wishlist
. Bloglines
provides information on the Most
Popular Feeds, the Most Popular Links, and the Newest Feeds, ranked
by the number of mentions. Green and red arrows denote change in
popularity in the last 24 hours.
If you are interested in visual information, try Flickr and
PhotoBlog.net. 'Interestingness'
provides an easy way to view Flickr photos. Another option is
PhotoBlog.net , which provides
the current Top 100, the most popular in the last 30 days, and the
all-time favorites.
By maintaining a list of tags along with the source for each list, you
can begin to build a database that allows you to cross-reference and
correlate individual tags or category tag clouds that will clearly
illuminate consumer interests as articulated in the social media
space.
Like much of the web, corporate blogs of social media web sites can be
a good place to keep track of what the company is exploring for future
product and service roll-outs. These blogs also provide excellent
signposts of the direction social media sites are moving in response
to user (consumer) needs. For example, BlogPulse's blog is geared
toward pointing us in the direction of trends we might otherwise not
catch .
Finally, experts within specific industries, such as public relations,
actively monitor and comment on the social media space. Podcasts such
as For Immediate Release and On
The Record provide rich
information on the convergence of public relations and social media
(though not exclusively). Global advertising agencies have blogs that
speak to how the social media space is changing advertising.
Finding active consumers
------------------------
To find active consumers -- those creating content in the social media
space -- we need to bridge the divide between the language of our
organizations and the language of content creators.
First, identify keywords that will lead you to the information
you seek. Your search terms are critical, so err on the side of too
many rather than too few.
Next, find out what sort of results you get from searching blog and
podcast search engines. While you should search blogs from Google
or Yahoo! , a
social media search engine offers deeper results. Here are some of the
more popular search engines.
- IceRocket
- Technorati
- Google
- BlogPulse
- Blogger (Google-owned)
- Bloglines
- Feedster
- del.icio.us
- Podcast Alley
- Podcast.Net
- Podzinger
The final step, before we beginnning monitoring, is to match keywords
with the tags created by active consumers. Content creators - active
consumers - rely on tags to help other consumers find them. Tags have
become the glue that connects content creators and content
readers/listeners, and is a critical component in monitoring consumer
trends. Over time, the use of tags results in a 'folksonomy', a user-
defined, keyword system in which tags are defined by users rather than
by a provided vocabulary. Unfortunately, folksonomies often diverge
from keywords that researchers might use.
Because tag clouds provide an excellent way to identify the most
popular terms, you can use them in reverse. Rather than matching
keywords you choose in advance, let them lead you to toward what seems
popular.
One of the best websites to see tags in action is Squidoo
. This site allows users to
set up a web page where they control the content. Squidoo has a number
of tag clouds that will help get you up to speed. Each web page
(Squidoo calls them lenses) has the tags prominently displayed. In
addition, the site has a number of tag clouds compiled based on
popularity, category, etc. You could be lost in the clouds for hours,
but you will come out with a better understanding of tags, tag clouds,
and consumers active in the social media space.
Matching your keywords with folksonomies will be a fascinating
process: you may find your assumptions about the way your organization
identifies a potential or existing market may differ significantly
from the way consumers describe that same market.
For example, a client wanted to add a label to their product that
emphasized it as an excellent source of calcium for those who are
lactose intolerant. However, research in the blogosphere revealed
that, while a critical consideration, it was not sufficient to make a
consumer buy. Consumers made purchasing decisions based on taste and
texture factors.
Once we have identified tags, and the search engines and aggregators
that cater to the consumer we seek, it is to time employ tools that
will make it easier to monitor available data.
Monitoring tools
----------------
Aggregators, online news readers, browser plug-ins, and third-party
companies provide tools that will simplify our monitoring.
Aggregators and news readers -
Two tools that will really simplify our social media monitoring are
aggregators and news readers. Both serve the same function: they allow
us to subscribe to information that is then 'pushed' to us via RSS
feeds, rather than requiring that we visit individual blogs, search
engines, or aggregators.
News readers are software that you download to your desktop.
Aggregators provide results through a website. For a list of several
news readers for Mac and Windows, try the no-frills list from RSS Info
. You can subscribe to an RSS feed
for each individual term, simplifying your monitoring.
Google , Bloglines
, and Yahoo!
, are
examples of aggregators. All require that you have an account.
Unlike news readers or aggregators, a browser plug-in does not require
opening a piece of software or surfing to a particular website. A
plug-in exists within your browser as a separate window, and works
behind the scenes, constantly updating your RSS feeds. Pluck
, Sage
and diggbar
(a Firefox add-on to search
Digg ) are three examples of plug-ins.
Despite the popularity of RSS feeds, you may still find that a site
does not offer a feed for a particular web page. QuickBrowse
provides a simple way to grab many web
pages at once and have them displayed in one long web page that you
access either online or that is emailed to you daily at a time of
your choosing.
Conclusion
----------
Consumers have always wanted to be heard, have always wanted their
desires to be taken into account in the creation of new products -
haven't you? Consumer trends begin life through a series of small or
big signals. Through monitoring and analyzing the social media space,
of which blogs and podcasts are a critical part, information
professionals can provide a valuable, valid new voice within consumer
trend monitoring - the consumer's story directly from the consumer.
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Patrice Curtis is the founder of Curtis Research Group, which provides
market intelligence to small- and mid-size businesses, global
corporations, and national non-profits. The firm supports public
relations, sales, marketing, and product development efforts by
supplying specific information that organizations need in order to
grow. Ms. Curtis lectures at the San Francisco Renaissance
Entrepreneurship Center and will speak at the Podcast and Portable
Media Expo in September 2006; Curtis Research will publish the
upcoming syndicated "Podcast Advertising Networks" in June 2006.
Detailed information about the services of Curtis Research is
available at and Patrice may be
contacted at .
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Related FreePint links:
* 'Information and Libraries' articles in the FreePint Portal
* Post a message to the author, Patrice Curtis, or suggest
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REVIEW
"Networks of Innovation: Change and Meaning
in the Age of the Internet"
Written by Ilkka Tuomi
Reviewed by Graham Stewart
The hardback version of this book appeared in 2002 and the paperback
now appears from Oxford unchanged. There is not even a new foreword
that seeks to justify the lack of updates. The assumption must be,
therefore, that the book's contents have aged at a slower rate than
the "dog years" at which Tuomi tells us life is lived on the Net. To
be fair to Tuomi, however, many of his main arguments have been proved
correct in the intervening years.
It's worth stating immediately that this is not a book for the general
reader. Although Tuomi presents a coherent and telling history of the
development of many of the Internet's major components, there are more
lay-accessible books covering the same ground. (Where Wizards Stay up
Late by Katie Hafner, for instance.) The book contains ideas and
information that would appeal to readers interested in the Internet's
history and future, but this information tends to be buried within
what is first and foremost an academic thesis on the socio-economic
forces at work in technological innovation.
What, then, are the major claims contained in Tuomi's text? Firstly,
Tuomi believes that, "the traditional models of innovation are often
misleading, and that they will become increasingly misleading in the
future." He is keen to avoid looking at innovation in abstract terms
and wishes to place innovative events within a clear social and
economic context. This leads to his second main argument, which is
that "innovation occurs when social practice changes." By this, Tuomi
means specifically events which offer new opportunities for
collaboration. Mobility -- both technological and of people and
resources -- is key here. The book's final thesis is that, despite a
seeming contradiction that sees innovation stemming from communities
duplicating existing social practice, "there are two distinctive ways
that new communities and new technological practices can emerge. One
is based on increasing specialization, and the other on combination of
existing resources."
The bulk of the book concerns itself with examining many of the
collaborative successes of the Internet and especially those
applications, such as email and the World Wide Web, where
collaboration produced results very different from the original
intentions encapsulated in the initial creative work. Tuomi
concentrates on the development of Linux, which is predictable, given
the year of the book's first publication. Linux is an important
example of open source collaboration, of course, but the Internet
continues to throw up a slew of mash-ups and disruptively innovative
applications in ways which underscore the accuracy of Tuomi's
thinking. Again, some sort of updated analysis would have served both
author and reader well. The book contains many tables and diagrams,
for instance, with data presented for periods ending in the late 90s.
However relevant this data is to his argument, it would be more
helpful to have data brought up-to-date.
Ilkka Tuomi trained as a theoretical physicist but is best known for
his work on knowledge management and technological innovation. He has
written many essays and articles on technology, the most famous of
which is probably The Lives and Deaths of Moore's Law, in which he
argued that Moore's Law was a sloppily applied example of
technological determinism. Tuomi is currently the CEO of an
independent research institute in his native Finland. He lists one of
his hobbies as phenomenological epistemology. You may be surprised to
learn that the book contains very few jokes.
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Graham Stewart is a freelance writer with a sordid past in IT
development. His client list includes Reuters, Vodafone, Microsoft,
and Citrix. In his spare time he works as an editor for the Internet's
number one technical podcasting site at
. His personal blog can be found at
.
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Related FreePint links:
* Find out more about this book online at the FreePint Bookshelf
* Read customer comments and buy this book at Amazon.co.uk
or Amazon.com
* "Networks of Innovation: Change and Meaning in the Age of the
Internet" ISBN 019926905X, published by Oxford University Press
* Search for and purchase any book from Amazon via the FreePint
Bookshelf at
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FEATURE ARTICLE
"Trends in business information, provision and use"
By Pam Foster
The VIP publications, VIP and VIP Eye, are concerned with the business
information industry - its products, its providers and its users
. VIP Eye provides news and analysis of the
sector every two weeks and this article analyses the VIP Eye content
for the first quarter of 2006, to reveal a number of emerging trends:
Boom in M&A extends to business information sector
--------------------------------------------------
The first quarter of 2006 witnessed a boom in the number of mergers &
acquisitions in Europe, representing $433 billion worth of deals -
double the amount for the same period last year. According to the
weekly newspaper Financial News (3 April 2006), Europe's M&A market
will outstrip the US as the boom continues into next year. The
business information sector is playing its part, although deal
activity extends beyond Europe. The following describes some of the
more important deals for the first quarter of 2006:
* FactSet buys europrospectus to gain hard-to-find equity, fixed
income and derivatives prospectuses. FactSet
, the US aggregator of financial and
economic data, has bought the UK-based company europrospectus.com
for approximately $7.5 million.
europrospectus.com provides access to hard-to-find prospectuses and
the clauses within them, via text, field and clause searches. Its
web product, prospectus+, offers over 25,000 prospectuses of debt,
equity, warrant and M&A deals, to which about 2,500 new ones are
added every week. The acquisition will enable europrospectus to
expand its service to a much wider market and, at the same time,
will provide FactSet with access to hard-to-find equity, fixed
income and derivatives prospectuses. prospectus+, together with
Perfect Information's prospectus product, Perfect DEBT, were the
subjects of a comparative and in-depth review, published in the
September 2005 issue of VIP. Further information and a Table of
Contents for VIP no.22 are available at: .
* Merger talks put Hemscott's plans on hold. Hemscott's
plans for a de-listing have been put on
hold amid talks of a merger. At the beginning of the year, the
financial information company announced that it was planning to
de-list from AIM in order to take the company private again. Since
then, exploratory discussions have developed with a third party
which could lead to a merger. As a result of this uncertainty, the
Board believes it would be inappropriate to proceed with the
proposal for the tender offer and the cancellation of trading on
AIM, until the outcome of these discussions has been determined.
Before talk of a merger emerged, the Hemscott Board was seeking
appropriate shareholder consents to proceed with the tender offer at
40p per share. Minority shareholders attacked Hemscott Chairman
Michael Grade as they believed that the share price offer was too
low. The company's majority shareholders, Veronis, Suhler Stevenson,
and Finmedia were reported as being happy to hold on to their
shares.
* US consortium displays interest in acquiring Equifax. A consortium
of US equity firms, including Hellman & Friedman
and Kohlberg Kravis Roberts
, are reported to be getting together a GBP6
billion bid for the credit checking service Experian
. Last year, GUS, the owner of Experian,
said that it was looking to benefit shareholders by dismantling the
company. Analysts have valued Experian at GBP6.4 billion. Over the
last few years, Experian has moved into other markets besides credit
checking, thanks to GBP1 billion worth of acquisitions. Last year,
it reported sales of GBP2.7 billion.
* D&B acquires Open Ratings. D&B has acquired
Open Ratings for $8 million in
cash. Open Ratings provides web-based supply risk management
products and is a good fit for D&B, who will combine Open Rating's
analytical capabilities in supply risk management with its DUNSRIGHT
capabilities. D&B says that it expects the deal to reduce its 2006
earnings by about 2 cents a share, most of which will be in the
first half, and add to its 2007 earnings.
* Sale of mergermarket confirmed. dot.com investor NewMedia Spark
has confirmed that mergermarket
, one of its main holdings, is up for
sale. mergermarket's products include a M&A data service and a
number of products that service the hedge fund sector. Over the last
seven years, the business has expanded to provide coverage across
Europe, Americas, Latin America and the Asia-Pacific regions. The
NewMedia Spark Board says that it believes that were a disposal to
occur, it would be at a significant premium to the GBP13 million
book value of its fully diluted 24% stake in mergermarket, reported
in its interim accounts as at 30 September 2005. The three founder
members of mergermarket own less than half of the equity, with the
other more than 50% being owned by NewMedia Spark and Beringea.
. Potential buyers had until the end of
April to submit preliminary bids.
Content is increasingly being given away for free
-------------------------------------------------
New business models mean that information companies are increasingly
offering free content. HighBeam has increased, substantially, the
amount of free content it offers. Congoo, a new search engine,
provides free content from premium providers, and Google Finance
provides a mix of free data, interactive charts and blog postings.
From the outset, HighBeam has always
adopted a hybrid business model, offering a mix of paid for and free
access to research tools and a collection of proprietary databases,
including the HighBeam Library (formerly eLibrary.com), which
comprises an archive of more than 35 million documents from more than
3,000 sources, going back as far as 20 years.
The company has added more free content, and it now offers 1.5 million
free full-text articles to both registered and unregistered users. The
items are from more than 200 sources which include well known titles
such as Business Wire, Financial Management, and USA Today.
Additionally, HighBeam has begun spidering and linking to free
publications on the open web, covering areas in which users have
expressed an interest. Searches retrieve a mix of free and premium
content. However, a 'modify results' box enables you to view only the
free items.
HighBeam will be hoping that its new free content will attract more
fee-paying subscribers to the service. Membership is low cost at
$19.95 per month or $99.95 a year. Further information about HighBeam
and its free content is available in VIP Eye, No 51, 10 February 2006.
Congoo is a new search engine that provides
individuals with free access to premium sources of business
information from the likes of FT.com, Business Wire, TheStreet.com,
Institutional Investor, Morningstar, and PR Newswire, as well as trade
mags such as Adweek, Brandweek.com, Billboard.com, and Editor &
Publisher.
In order to access the free content, users need to download NetPass, a
free web toolbar that can be installed on both Explorer and Firefox.
Publishers vary in the number of free items they offer each month,
with some providing 10 and others 15. Congoo says that many additional
sources of premium content will be added during the coming weeks and
months.
Congoo looks to be an attractive proposition for users who require
occasional business information from reputable sources. Further
information on Congoo and its sources is available in VIP Eye, No. 54,
27 March 2006.
Google has launched a beta version of Google Finance
, a new service aimed at investors.
The initial service provides information on North American stocks only
but coverage will be extended to Europe and other regions shortly.
The interface is simple and navigation is easy. At first glance the
site looks very similar to rival sites offered by Yahoo! and MSN but
closer inspection reveals some attractive differences. Stock charts
are interactive, for instance, and, by scrolling over the chart, users
can display historic price and volume data, dating back several years.
The chart is also linked to a display of news stories. However, there
is no advanced charting functionality available.
Unlike Yahoo! Finance, Google Finance allows users to search by
company name. On Yahoo! the search is restricted to ticker only. More
importantly, unlike Yahoo!, Google Finance also provides some data on
private companies and public companies that aren't listed on US
exchanges, such as Boots Group Plc. The addition of blog postings will
be welcomed by users, as they can often be an important and useful
source of content and opinion on companies and their brands.
The source of the data is a mix of licensed content and content
crawled and indexed from the web. Company profile, financial and
management data is from Reuters, with other data supplied by a variety
of sources
HighBeam, Congoo and Google Finance, plus others like them, are likely
to prove popular with small and medium-sized users of business
information. Traditional aggregators may find themselves increasingly
squeezed by such services and, in particular, they may well experience
declining revenues for their pay-as-you-go services, as users defect
to free and hybrid services.
Providers increasingly meeting demands for Eastern European data
----------------------------------------------------------------
Demand for data on Eastern European companies and banks is being met
by new products from Bureau van Dijk Electronic Publishing (BvDEP) and
the Interfax Centre for Economic Analysis (Interfax-CEA).
RUSLANA, from BvDEP , provides standardised and
"as reported" data for nearly 1 million companies. This total includes
approximately 600,000 Russian companies and over 260,000 Ukrainian
companies, with summary data available for a further 100,000 Ukrainian
corporations. Data is supplied by Creditreform, an existing partner of
BvDEP.
Added value is provided by supplementary data which includes BvDEP's
ownership research, a news section that includes M&A activity,
management, import/export details, and stock price data. Up to 10
years of information is provided for each company.
RUSLANA is the first product to be launched on BvDEP's new platform.
The new front-end is described as being more streamlined and
intuitive, while still retaining the advanced search, analytical and
graphical functionality, for which BvDEP is best known. The new
platform will be the feature of an in-depth review in a forthcoming
issue of VIP .
Further information about RUSLANA and BvDEP's new platform is
available in VIP Eye, No. 52, 24 February 2006.
The Interfax-1000-CIS Banks Review, from Interfax-CEA, compares all of
the major banks in Russia, Ukraine, Kazakhstan and other CIS
countries, in terms of asset value and other financial indicators. It
provides information on assets, capital, loan portfolios and funds
raised for 1,000 CIS banks (815 Russian; 185 from other CIS
countries). Further information is available in VIP Eye, No. 52, 24
February 2006.
Although a mature sector, recent activity proves that the business
information industry is still evolving. The next quarter will witness
further consolidation and the issue of free content will continue to
play a part in changing business models. As usual, we'll be reporting
on and analysing these changes as they happen.
> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Pam Foster is the Editor of VIP and VIP Eye ,
and has been actively involved in the business information industry
as a writer and reviewer for nearly twenty years.
Pam previously played a major role in Headland Business Information
since its inception, as editor of its newsletters and directories.
More recently, she has acted as a consultant to several large
information companies.
She has an extensive network of contacts in the international business
information sector amongst producers and users. A qualified
information professional, Pam also has a social science degree.
Contact Pam Foster by email to .
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Related FreePint links:
* "European Unions: what you need to know about international mergers
and acquisitions" by Jill Fenton
* 'Information and Libraries' articles in the FreePint Portal
* Post a message to the authors, Pam Foster, or suggest further
resources at the FreePint Bar
* Read this article online, with activated hyperlinks
* Access the entire archive of FreePint content
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FREEPINT GOLD
A look back at what FreePint covered at this time in previous years:
* FreePint No.182 12th May 2005. "Ready, Steady, Go! Finding the right
time for job hunting" and "Analysing corporate websites for
competitive intelligence"
* FreePint No.159 6th May 2004. "Working in Older Age" and "Marketing
for the Info-Entrepreneur"
* FreePint No.136 1st May 2003. "Risk Management: An Additional Axis
For Information Professionals?" and "UK Freedom of Information Act
2000: The Road To Implementation"
* FreePint No.111, 2nd May 2002. "International Law" and "Weblogs and
Blogging - Part 1"
* FreePint No.87, 10th May 2001. "2001 - The Internet Election?" and
"Information Provision for the Information Providers"
* FreePint No.62, 11th May 2000. "Idiots' guide to UK employment law
sites on the Internet" and "Gimme a G for Global, a G for Geography"
* FreePint No.38, 13th May 1999. "Patent information on the Internet -
can you afford to ignore it?" and "Lurking on Lists"
* FreePint No.14, 14th May 1998. "Six Opinions on Internet World UK"
and "Deafblind access to the Web"
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