Is your e-newsletter destined for deletion? Do you pour time, energy and resources into its creation, only to be rewarded with resounding silence? Why are you publishing that newsletter, anyway?

This report will help novice and experienced e-newsletter publishers alike streamline their process while making their publications more targeted and effective. You can:

	Gain step-by-step guidance on defining the purpose(s) and audience(s) for a newsletter, helping you make informed decisions regarding length, frequency and content.
	Learn practical tips on everything from choosing a format to writing headlines.
	Understand how much time you need to budget to create an outstanding publication.
	Get specific ideas on low-cost and no-cost ways to publicise your newsletter and grow your subscription base.

If you are just contemplating a new newsletter, this report will provide key insights to help you avoid the most common pitfalls in planning and execution. If you are already publishing a newsletter, this report will help you clarify your purpose, learn to build measurable goals into your work, and re-think what you are communicating to whom.

E-newsletters can be a remarkably effective and efficient form of business communication, to build relationships, demonstrate expertise, educate clients and colleagues and toot your horn (with subtlety). Learn to make the most of them without creating your next headache.

To see a sample (table of contents, sample page) view the Sample PDF (requires Adobe Acrobat).

About the Author

Robin Neidorf provides research and communications training, project work and consulting through her company, Electric Muse. She helps small business and nonprofit clients identify low-cost marketing methods and is particularly skilled at helping clients find the right combination of message, medium and audience to meet their goals. Robin's articles on public relations, communications, research and knowledge management have appeared in numerous business publications. She is the co-author of E-Merchant: Retail Strategies for E-Commerce (Addison Wesley, 2001) and is currently at work on a book on designing and delivering distance learning curricula, scheduled for publication in 2005. Contact her at robin@electric-muse.com.

Testimonials

"I recently bought 5 reports from you (e-newsletters, marketing for the info-entrepreneur, complying with FoI, information auditing and sharpening skills). The e-newsletters one has been of most immediate use as we are about to launch an e-alerting service for our Fellows and Members and your report has helped us to refine our thoughts on the subject. I am sure the others are just as good and yes, they are good value for money."

"Yes, I can really confirm that it was - I had already searched a lot on the Net for similar information, but can gladly recommend this as 'value for money'."

An introduction to the topic can be found in the article appearing FreePint No.165, E-Newsletters: What's the point? And how do you make it?.

Table of Contents